There is no doubt that
one-way linking is more powerful than reciprocal
linking by a long way. Also consider that reciprocal
linking should be conducted with sites that are
relevant to your own websites theme.
Link building using
your chosen keyword is also important. For example,
should you have a website that you would like
to rank highly in search engines for the phrase
"Real Estate", then if possible have website owner's
link to your site using the search term as the
actual link to your site. This shows the search
engines that your site is relevant to this keyword
phrase, and will rank it highly should you receive
many links like this. Merely gaining links to
your site is not the ONLY optimization that you
must do for your site, as mentioned earlier, but
it is certainly a significant contributing factor
in search results.
An important note to
remember is to never link to "link farms". These
are sites that contain hundreds upon hundreds
of outgoing links on one page. Search engines
do not tend to look upon them favorable, and in
any case if your link is also on this "link farm"
page, the benefit will be minimal due to the large
number of other links taking a share of the value
of links from the page.
There are many free
article directories, and free link directories
where it is possible to gain good quality links
to your site. However, paying for a link from
a link directory is often very rewarding. You
may find that paid directories will guarantee
the acceptance of your website within hours to
a couple of days. This is compared to many free
directories often taking months to review your
submission, and may not even approve it in the
end. There are some exceptions but the key is
to find them. Another good point to remember is
that many new link directories that are well setup
will possibly have categories with very few websites
currently accepted. This provides a great opportunity
to submit your site to benefit from the page's
link value to the fullest.
The new directory at
Free Web Directory offers the perfect opportunity
to gain one-way links to your website.