First of all, Google
and most other search engines do NOT look at the
META keyword tag. Many people say not to bother
with it, but I use the META keyword tag and I
place my keyword phrases in it. Here's why. I
use this tag to help me remember what keyword
phrases I am optimizing the page for. You'll find
this to be a big help later when you have a lot
of pages and have forgotten what keyword phrases
you were trying to optimize the page for in the
For the META description
tag, keep your most important keyword phrase near
the beginning of the sentence and make this tag
a full sentence.
Do NOT use bold or italic
keyword phrases in the first sentence on the page,
but DO use your most important keyword phrase
in the first sentence, but not the first word.
By all means, use your
keyword phrases in your headings, (H1, H2 and
Start putting keyword
phrases in bold in the second paragraph.
Put your keywords or
keyword phrases in italics a few times AFTER the
first usage of the keyword. Never let the first
usage of your keyword phrases be in Italics.
Use keywords in ALT
It's very important
to get other sites to use your most important
keyword phase for your page in any inbound links.
Of course, you are not in control of how other
sites link to you, but work hard to get them to
use your keyword phrase. Most sites will link
to your home page, so give them the most important
keyword phrase you are optimizing your home page
When you are linking
from any page back to your home page, use your
most important keyword phrase in the link. When
your home page is linking to any other page, use
the keyword phrase in that link that the other
page is being optimized for.
Don't plan on getting
much (if any) help by putting keywords or keyword
phrases in your left Nav panel. Google likes keywords
in full sentences. Putting the sentence in a paragraph
is even better. By the way, a sentence according
to Google is three or more words starting with
a capital letter and ending with a period or other
punctuation. Stop words such as:
"the", and "of" do NOT count
as one of your three words.
Follow these rules and
your Web site will make a big jump in its relevancy
for your keyword phrases. Following these rules
will NOT boost your PageRank.
To be #1 or even in
the top 10 on the search engines your relevance
for a given keyword phrase is much more important
than your PageRank.
For example, you could
have a PageRank of 10 and still not show up in
the top 100 sites when someone is searching for
"peanut butter sandwiches" unless of
> course, your page is optimized for (and has a
high relevance for) the phrase "peanut butter
One final point:
Use your keyword phrase in an H1, H2 or H3 headline
followed by a keyword-rich paragraph and then
repeat this with another H1, H2 or H3 headline
and another keyword-rich paragraph. And of course
repeat this again.
Use this format in addition
following the 10 rules above and you will have
a page with a high relevance for your keyword
Don't try to optimize
a page for more that two or three keyword phrases
and always optimize for keyword phrases and NOT
keywords. After all, the keyword is included within
the keyword phrase. Most people don't search for
just one word any more anyway.
I have seen pages rank
#1 with keyword densities form 1% to 20%, but
I usually try to have a keyword phraensity of
between 2% to 6%. Sometimes I go up to 10%.