people believe that in order to be successful
online they have to direct thousands of targeted
visitors to their site. TRUE They also believe
that they have to spend all their time adjusting
the scripts and contents of their pages, to make
the search engines spider them and rank them well.
an overview of how exchanging links can improve
our search engine ranking.
believe Exchanging Links is one of, if not "the"
best way to market your site online! Read below
to see why.
believe that if they do this it will improve their
ranking and automatically drive targeted visitors
to their site by the ship load. Partly TRUE, but
after viewing some server logs belonging to a
top ranking (first 1 - 5 sites on the first page,
in his niche) I saw that only a small number of
visitors came from search engines! And the major
majority of clicks came from reciprocal links.
true that there are some quick and easy scripts
and txt files etc. that you can place in all your
pages, and on your server, that will guide the
spiders to keep coming back and also guide them
to index your pages, this doesn't take long to
do and I believe it helps a little. But the search
engines are smart and always changing there systems
so someone could work for weeks, too tweak a site
for SEO, only to find out that the rules have
changed again and their site is no where to be
found! So focusing purely on SEO can be risky!
we focus on getting high ranking as a priority?
Or should high ranking be seen as the result of
other marketing and promotional strategies that
bring even more visitors that are even more targeted.
The result of having more visitors being that
our ranking will increase. Not by using strings
and mirrors to "fool" the search engines
into thinking we have a great site, when really,
we don't have many visitors which is why we're
trying to trick the search engines, and don't
have great content or services, because the visitor
has come to our site looking for some that we
tricked the search engine into thinking that we
had! This is like putting the cart before the
If we focus on building a network of "reciprocal
links" (that's a link from you to someone
and a link from them to you) we add valuable content
to our users and we have other businesses in our
target market niche, sending highly targeted and
motivated users to our site. The search engines
like this because there are more sites saying,
this is a good site, and every time those sites
get spidered the bots find our link and keep on
coming back to our site!
that helps with search engine ranking, and driving
targeted traffic, and adding valuable content.
We want our prospects, users, and customers to
"bookmark" or save our site in "favorites"
they will do this if they are interested in our
"Niche" and learn that they can get
all the information they ever need from our site.
Of course they are more likely to read our newsletters
and take notice of our promotions etc, on the
someone goes to Google and does a search, that
person will find that most of the top ranking
sites have a "Link Directory" this is
a directory of reciprocal links. Doesn't that
tell you something? Here's another reason to create
a link directory, when you create a directory
it is created around sites that are related to
your business market niche, therefore, when your
site gets crawled by the spiders, they see that
you've done their job for them, they also like
to summarize: Search Engine Optimization, is important,
and helps to bring more visitors. Link Exchanging,
is important because it can drive more visitors
then search engines, once established. Directories
ad valuable content for your customers/visitors,
and this it improves your SEO.
are many other free strategies for promoting your
online business; this is just an overview of two
of them. Obviously another way to promote your
business for free, is Article submissions, this
is also one of the quickest and most effective
free advertising strategies available online.