the uninitiated, Google ranks all pages on the
web with a scale of PR0 to PR10 -- higher is better.
High PR sites or pages receive most of the traffic
for competitive keywords or phrases. Keywords
are what surfers type into search engines to find
what they're looking for on the web.
high in Google for popular keywords can prove
very lucrative. It can make the difference whether
your website is in the black and producing hourly
profits, or a total worthless waste of pixel space.
Having a high Google PR is equivalent to having
money in the bank. It is that important.
Google is still the undisputed king of traffic,
regardless of what's on the horizon, Google is
the major deliver of the web's traffic. That's
why losing your high Google PR ranking, sometimes
overnight, can be so devastating for the struggling
webmaster or marketer.
this article to discover how you as a webmaster
can protect yourself from lost profits and traffic,
even if Google pulls the plug on your site or
PR, while putting another one of their endless
algorithms into place.
Ways to Outsmart Google's PageRank System Here's
a list of things you can do to lessen the impact
of a sudden drop of the almighty Google PageRank:
- Diversify your traffic,
make sure you cultivate other sources of traffic
other than the search engines. Form partnerships
and strategic links with other webmasters. Interact
in forums and online communities.
- Provide quality
information and free products or services that
get 'good word of mouth' recommendations from
your visitors. Content will always be king --
make sure it reigns supreme on your site.
- Pick the right domain
name. If you can, choose a short catchy keyword
for your domain, one people will remember and
would naturally type into a search engine or
browser to find what they're looking for on
the web. For example: www.hotels.com.
- If you're having
success with your site,(or/and especially if
you're not) venture into off-line advertising
and promotion. Use traditional promotional products,
t-shirts, caps, bumper stickers, etc. to promote
your URL. You can also try PPC (Pay Per Click)
advertising to provide you with targeted traffic
and sidestep the search engines. Well sort of!
- Try viral products
like ebooks, reports and free software programs
to get your links out into the marketplace.
You can also try product or site testimonials
which are another great source of targeted traffic.
- Be extremely careful
of any out-going links from your site. Don't
link to bad neighborhoods (link farms, banned
sites, etc.) Google will penalize you for bad
links so always check the PageRank of the sites
you're linking to from your site.
- Onsite SEO factors
does have an influence on rankings -- make sure
your site is dressed to kill. Pay attention
to keyword density, title descriptions, meta
tags, alt tags and interior linking structure.
If you can, optimize your site for all three
major search engines: MSN, Yahoo and Google.
But don't stop there, also submit your site
to the countless other smaller search engines
on the web. It's the old adage, don't put all
your eggs into the ever-changing Google basket
or you're probably turn your site and yourself
into one desperate basket case.
- Along those same
lines, have a large spread of keyword phrases
that you're targeting with the content on your
site. Don't go after extremely competitive keywords
which have countless major players with deep
pockets buying links, left right and center.
Instead, pick a whole range of keyword phrases
that have less or little competition. All these
keyword phrases will add up to a flood of traffic
for your site. Phrases that for the most part
won't be affected by a sudden drop in PageRank.
One good site for finding these keywords is
www.nichebot.com, it will give both the number
of hits and the amount of competition for each
- There is one more
strategy you must explore if you want to lessen
the power and importance of your own site's
PR. One strategy that will bring in tons of
Google traffic even if your PR is ZERO. You
must utilize the PageRank of other sites on
the web. Use off-page optimization for your
major keywords. Build countless anchor text
links through keyword rich articles, content
related blogs and products that benefit from
the high PR of other sites on the web.
- Keyword rich articles
are some of the best examples of this method,
placing them on high PR sites will filter Google
traffic through these articles onto your site.
It will also warm up these visitors before they
reach your site and they will be more receptive
to any of your site's offering; never underestimate
the power of the Pre-sell.
Build enough of these
links and a sudden drop in your own Google PR
ranking won't drastically affect your bottom line
or the amount of quality traffic you are receiving.
What's even more satisfying, if you build these
links, partnerships, and off-site optimization
-- your Google PageRank will probably go up. If
it doesn't, who cares, for you will have Google-Proofed
your site against any sudden drop in your site's
PR rankings and broadened the reach of your site
by using the high PR of other sites on the Web.
In the process, you will have protected your site
and yourself from the big bad Google PR wolf.
You don't have to conquer Google, you just have
to outsmart it!