your webpage for search engines is an important
factor in being noticed on the web. Although many
companies specialize specifically in Search Engine
Optimization and there are many services available,
free search engine optimization is also a possibility.
first step in SEO is to know your competition.
Go to your competitor's sites and analyze them.
Notice the keywords they are using. Look at their
source code and see what their meta tags and title
tags are. Analyze their keyword density and what
links are directed toward and away from them.
After you have a firm grasp on what your competitors
are doing, you will be in a much better position
to beat them. When working on your site content,
it's important to develop good meta and title
tags. Don't use the same keywords as your competitors,
but similar ones that are perhaps somewhat less
has a free online tool that can help you easily
create multiple keywords from one term. The title
tag is the most important. It needs to be short
and concise. The title appears on the first line
of search engine results, so take the time to
create a good one. Beyond that, the description
tags are also important. They describe your site
to the search engines and are not visible to viewers.
keyword tag should consist of the most important
keywords around which your website revolves. The
keywords can be single words or phrases and are
separated by commas. Once your website is set
to go, you can submit it to the search engines.
Be sure that the URL is correct and there are
no spelling errors. The best places to submit
your URL for free are: Webcrawler, Alexa, Excite,
can submit your site to several other directories
for a fee.Even if you have the time, submitting
to all of these directories can be boring, tedious,
and require a lot of attention to detail. Therefore,
directory submission services are usually well
worth the money and can really help in you getting
a good page rank. Off-page optimization consists
of procuring backlinks to your site from other
pages. The more outside links pointing to you,
the higher you will rank in the search engines.
Backlinks can be accomplished through having a
link in your blog signature, reciprocal links
with other similar sites, and by writing press
releases or articles (which can be submitted freely
of these elements can be helpful in optimizing
your webpage and moving it up in search engine
results. In order to maintain any kind of ranking,
though, web publishers must be vigilant in search
engine optimization and always be working on and
improving their content and design.
is King . Regardless of whether it is on your
site, in your ads, or in articles to help promote
your site, content is the king of attracting visitors.
While there are some low-ball methods used to
keep keyword densities high on websites and in
web content, the true results aren't worth it.
If the information you provide is not written
in a reliable manner with a reasonable keyword
density (2%) the chances of a visitor clicking
thru to your site, or returning to your site are
are looking for a site they can trust to provide
accurate, useful information and products. They
could care less about how many time the phrase
they searched is shown on the page. They want
real information. In fact, when it is obvious
that the phrase is repeatedly used, many people
consider the information provided to be second-class.
Thus, your credibility and chance of gaining a
loyal customer goes down the drain.