Getting to the top of
the search engines and being found by potential
customers is no easy task. In fact, it takes a
lot of time and energy to develop an effective
search engine strategy for yourbusiness.
This is probably the
reason that none of the "gurus" ever talk about
search engines, except for pay per clicks, as
a way to develop real traffic to your site. The
problem here is that the cost of pay per click
can quickly become prohibitive.
However, if you want
to send tons of TARGETED traffic to your site,
and do it for years to come, there are three ways
that work and will always work if you apply them
1. Search Engine
This is the first place you need to start. Learn
how to actually optimize your site for the search
When you optimize your
website for the search engines, you're not actually
optimizing your site for your keywords, you optimize
individual pages. This gives you a lot of flexibility
because you can optimize different pages for different
keywords. What's most important here is to make
sure that you optimize your pages for the right
The easiest way to do
this is to do a search for your keywords. There
are plenty of searchy tools available on the internet,
but one of the best is Good Keywords, www.keywords.com.
It's also free. It will also help you find related
keywords and keyword combinations.
The more times a keyword
is searched for, and the fewer the pages there
are in the search engines for a keyword or keyword
phrase the better the keyword.
2. Site Maps
There are two types of site maps you should be
The first type is a
list of everything on your site. This is primarily
for humans visiting your site, but it also makes
it easier for all of the search engines to spider
your sites because your links are all listed on
The other type of site
map is an xml file. This type of site map will
help you in getting spidered by Google. However,
if you can get a good thorough spider by Google,
then you'll be able to get easily spidered by
other search engines because they spider one another.
You can get more information building site maps
at Google.com. They also offer plenty of free
tools and scripts you can use to easily build
a site map.
Building links to your site will help you because
you'll have more places on the internet where
you can be found.
However, it isn't good
enough to have lots of links pointing to your
site. You need relevant links, that is, sites
that are related to, and complement, your site.
I recommend that you
apply the rule of five here: try to add your site
to at least five new sites per day. At the end
of the year, you could have over 1,500 links pointing
back to your site.
You can also use Some
automatic link stratagies. Although you can get
a lot of link offers here very quickly, you want
to make sure that you only choose sites that are
related to yours and that your link isn't buried
somewhere on the site. You shouldn't have to click
more than twice from the main page in order to
find your link. If you do, even if the site is
related, reject this link because it probably
won't do you any good.
Although search engine
optimization can be an involved marketing technique,
it's free, and it will bring targeted traffic
to your site. Choose classic search engine optimization
techniques that always work, and you can quickly
raise your rankings and drive targeted traffic
to your site.About this topic we will discuss
more in another article.