are an important factor of producing a website
and getting traffic. These are the terms which
the search engines use to categorize and rank
your webpages. For example, if your website is
about "web promotion" then your keywords could
include promotion web site, get traffic, website
traffic, and so forth.
reading this article and using the knowledge at
hand you will see why your web pages might not
be ranking high in the search engines and contrary
to what you have learned in search engine optimization.
decision from many web designers and search engine
optimizers has been to find as many keywords as
you can. They inform you to search for keywords
using a kind of online tools and software programs
which can uncover primary keywords. At first this
seems attractive, but it actually defies any reasoning.
take a look at the aim of the search engine. It's
job is to find pages that meet the detail search
word that a web surfer has typed in. The more
focused the pages it serves up that meet the search
term, the better it is for users. search engines
must be as accurate as possible in delivering
the right things to their users. Otherwise the
web surfer goes somewhere else.
visualize you are a search engine algorithm -
the mathematical string which calculates the probability
of any web page matching the search word typed
in. If the page has hundreds, or thousands of
keywords you'll be a baffled. For example, is
this web page about 'article writing', or is it
about 'feature writing for journalists'. They
are different things. You'll end up realizing
the page is pertinent but not that pertinent.
So you end up ranking the page down the list.
what if the page only has the keyword 'article
making' and many times. You're absolutely positive
the page is about article making and so you rank
it higher.Admittedly, it's not quite as simple
as that. But this is the notion of search engine
technology. It is searching to find the most pertinent
pages that meet the search term you enter.
this means for Internet marketers is that you
must separate pages for each keyword. Focus each
page on each individual keyword. Use the keyword
in headings, sub-headings, the page text, the
page title tag and in the meta tags. Evade having
pages which have numerous keywords as that simply
confuses the search engines and lowers your rankings.
overlook the belief that hundreds or thousands
of keywords rank your pages high. Go for pages
that meet single keywords and you will find your
page will increase in traffic. This ploy also
works for Google AdWords. Each advert should employ
just a handful of keywords - you get much better
click through and cheaper advertising when you
only have a few select keywords per advertiement.
you have hundreds of keywords you'll find you'll
get better results by having keyword relevant
ads and not having one advertisment with hundreds
of keywords. So go against the opinion of having
your pages filled with keywords...Go with keyword
specific pages to rank high. As I stated in the
first part of this article you might be surprised
by the outcome.
web marketers have learned the old school way
of building web pages filled with keywords that
probably look like spam to the search engines.
And you can be certain if they are seen that way,
your pages will be lost in the millions of pages
indexed by search engines everyday for surfers
and prospective buyers looking for your product