you have your web site complete and ready to be
listed you need to take a slow step by step approach
to get listed in the search engines. If you do
it right the first time and then build on that
formula, your profits and your site will benefit
in the long run. Those willing to spend the time
and put these techniques into practice are the
ones that will benefit and are more likely to
first page is where search engines will start
and making sure that this page is fully optimized
is one of your first goals. What's optimization
your ask? It's making your site as search engine
friendly as possible. You will also see people
refer to this in the short form of SEO.
Your first step is the TITLE TAG. This is one
item that search engines look for to start getting
information about what your site is about. It
is also what search engines will show above
a clickable line on their results page. It is
also a major consideration of where you will
rank when certain inquiries are made of the
search engine. TITLE TAGS are one of the major
things to concentrate on and to make sure that
you get it right. Doing so will result in not
only better placement in the search engine,
but enticing descriptions will also result in
more people clicking on your link and visiting
Take a look at what your competition is doing
in order to get some ideas for your site. To
see their TITLE TAG go to their web site and
in IE or Netscape click on View then Source
and you will be able to see their TITLE TAG.
Don't copy theirs, but let this help you get
some ideas for your own site.
Keyword Phrases into your pages - Finding the
perfect set of keywords for your web pages and
knowing the right keywords to use is very important
because your site should provide people with
what they are looking for. A free program to
help you can be found at: http://www.goodkeywords.com
Good Keywords makes use of various tools provided
by search engines like Yahoo, Google, Teoma
and other services like Alexa. Using Good Keywords
makes it all very simple, fast and straight
forward. Just remember...don't over do it or
you will be penalized.
your Web Page Copy - Your next step is to incorporate
those keywords into the copy on your web site.
This is extremely important as search engines
need to see these keywords on your page so they
can then analyze these words and decide where
your site should be listed in their categories.
Write your content around the keywords and use
them as many times as possible, keeping in mind
though...that it is not just a search engine
that is reading the copy but also your visitor.
TAGS - Meta tags provide search engines with
information about the content and purpose of
a Web site. A Web site that uses meta tags to
the best of their ability will appear more often
in search results and will also be seen closer
to the top on those search results. Many people
feel that stuffing keywords into the meta tags
will help improve their rankings. The original
idea behind meta tags was to give a way to classify
the web site. The problem now is that many engines
don't consider meta tags to be as relevant to
the ranking, therefore they give them less weight
overall because of the keyword stuffing techniques
used. That's not to say that you still shouldn't
use meta tags, just consider to use them for
what they were originally intended - that is
to give your site an accurate title and description
with a few keywords (3 or 4 phrases max) outlining
what the page, or site is about.
TAGS - The ALT tag or 'alternative text' is
an attribute of the IMG tag. (Any graphic on
your web site) An ALT tag should be included
for every image within your web site. The ALT
tag provides an alternate message to your viewers
who can't see your graphics. Without ALT tags,
images on a web site are meaningless to these
users. If you will be using a graphic menu systems
for navigation, these alternate messages are
an especially important aid to users without
the ability to see your graphics. Adding an
appropriate ALT tag to every image within your
web site will make a huge difference to the
accessibility of your web site. Also, for those
who use Yahoo and Google image searches, your
ALT Tags can be very important and will help
bring traffic to your site.
On the reverse side, ALT TAG stuffing, which
is using the tags in an image to hide keywords
will rarely help a site's position. If you can
insert a key phrase into the image description
then by all means do so. Remember that Alt tags
do usually count towards your overall keyword
density so it's better to have relevant keyword
alt tags rather than something like "image01.gif".
- Linking - with more search engines coming online every
day, search engines are looking for ways to
serve quality links to visitors. This is where
linking to other sites and having them link
to you becomes important to both you and the
search engine. People who assume that the more
inbound links to them will help them, are very
wrong. This may have been true at one time but
not today. Search engines need to give quality
results. One way they have of rating your site
is by the quality of inbound links to your site.
Therefore sites that are closely related to
your site and that link to you will help boost
your popularity in search engines. With Google
this is a huge issue in how you rank with them.
Having a hundred links from all sorts of site
may result in hurting your ranking and you may
be viewed as a link farm.
- Spiders - A search engine is a database that has been
put together by spiders. Spiders scour the Internet
going through pages and recording information
available on web pages. Spiders then give the
information to the database and the database
feeds the results. Theoretically, the web site
should show up in the search results the next
time the engine updates. It is important that
all links on your site be active. A dead link
may prevent a spider from doing your entire
Text file - Search engines will look in your
root domain for a special file named "robots.txt"
(http://www.mydomain.com/robots.txt). The file
tells the robot (spider) which files it may
spider (download). This system is called, The
Robots Exclusion Standard.
- FLASH - This has
to be one of the top mistakes a web site owner
can do to hurt their search engine rangkings.
Good content will win over flash every time
and getting visitors to your site is what you
are trying to accomplish. The only thing the
search engines will be able to see when visiting
a site where the first page is all flash are
the title tags and links. In most cases that
will not be enough. Over and over it's content
rich pages that will get you the rankings you
need. You may have to decide between getting
a high ranking or having a "pretty" entry page.
Remember that you goal is customers and sales.
It might be kewl the first time you visit the
site but when you have to go there over and
over again it becomes very annoying not to mention
that people on dialup must cringe when faced
with such a page. They often give up because
of the length of time it takes to load.
- Don't expect
results overnight. It takes time to get your
ranking up there, even with paid inclusion.
You may start out with a low ranking when you
are first listed but as you continue to optimize
your site and build "relevant" links you will
start to see a gradual climb. As you wait for
your rise to the top, concentrate on building
as many relevant links as possible. Beside increasing
your ranking you will be surprised at the number
of referrals that you will received from those